About Us

At The Lost Dogs’ Home, we are a foundation in Victoria's animal welfare landscape, celebrated for our compassionate care of around 18,000 lost and abandoned dogs and cats every year. Beyond caring for animals, we are dedicated to providing diverse animal welfare and community programs, all aimed at giving animals the best chance of a happy and healthy life. Our mission is upheld by passionate individuals who embody a profound affinity for animals, community, and advocacy.

About the role

The Senior Manager, Brand Engagement, is responsible for developing and managing the Lost Dogs’ Home brand and marketing communication strategies, creating campaigns and generating leads to support increased uptake on LDH Adoptions, new clients to the Vet Hospital and other business priorities.

Together with the Director, this role will be responsible for updating the LDH brand strategy and delivering a suite of tools to equip staff across the organisation to ensure an updated and aligned brand representation.

The role will design and develop communications materials and engagement opportunities (such as webinars, events etc.) to drive awareness and trust in the LDH brand both externally and internally.

Key responsibilities

• Update LDH Brand guidelines, including writing and photo guidelines.
• Identify LDH needs and design a suite of branded assets and tools to support internal user requirements.
• Educate and train internal staff on LDH Brand strategy and suite as required.
• Develop insights into marketing opportunities and audience development through research, engagement, and competitor analysis.
• Develop and manage multi-channel marketing strategies to deliver key outcomes, including lead generation and new clients for our adoptions, veterinary hospital and other key business requirements.
• Project manage, deliver and launch a new website for the Lost Dogs’ Home, aligning with the new Vet Hospital website.
• Develop Partnership and Sponsorship Strategy in consultation with Director Stakeholder Engagement and Manager Key Relationships.
• Work with internal stakeholders to ensure that campaigns and marketing fits the needs of their business area.
• Develop and lead communications plans to support project requirements, including LDH Website and new marketing activities.
• Develop copy, design and produce marketing communications and materials to support LDH requirements.

About you

An experienced marketing professional, you are passionate about making a meaningful difference in the lives of vulnerable animals and the people who care for them. With a proven track record in developing and executing successful marketing strategies and campaigns, you thrive on building strong relationships and leading initiatives that drive impactful results.

You are a creative thinker who can identify opportunities and innovate to meet ambitious goals. Your excellent written and oral communication skills inspire, stakeholders, and teams alike, while your strategic mindset ensures effective planning and execution of campaigns across multiple channels.

You are equally comfortable developing strategic and operational plans as you are with getting into the detail to support their execution. Although you will have access to outsourced providers and suppliers, you will also be expected to undertake some copywriting, graphic design and administrative tasks to support the end to end delivery of work.

Collaboration and leadership come naturally to you. You excel at guiding and mentoring teams, fostering a culture of accountability and enthusiasm, and building partnerships that amplify the mission of an organisation.

In addition, who will have:

• Degree in marketing or related field, or equivalent’ experience in multi-channel marketing, including digital at a senior level.
• Experience in developing and implementing end-to-end multi-channel marketing and communications strategies.
• Willingness and ability to move between strategy-development and operational execution.
• Excellent written communications in developing and designing communications to support marketing and engagement activities.
• Experience in delivering lead-generating campaigns across various audiences
• Experience in developing and managing complex projects in an organised manner including effectively engaging with internal and external stakeholders as appropriate.
• Understanding and experience in managing websites, SEO, Google Advertising, Google Analytics and digital marketing.
• Knowledge of copywriting and graphic design approaches and principles.
• Experience in managing and protecting a brand.
• Experience working with and managing the work of outsourced providers, contractors and suppliers.

What you will get in return

• Unique opportunity to make a difference in the lives of animals at a leading Animal Welfare organisation.
• Friendly, supportive work environment (surrounded by animals) with hybrid and flexible work arrangements available.
• Access to generous discounts at our private Veterinary Clinic.
• Generous study leave and learning and development allowance.
• Priority access to our Foster Care program.
• Discounted pet adoption fees.

How to apply

If you are an experienced and dedicated marketing professional with a passion for animal welfare and a desire to make a meaningful impact, we encourage you to apply. Please ensure that you attach a current resume and a covering letter outlining the reasons for your interest in and suitability for this role. If you have any questions about this role, please direct them to recruitment@dogshome.com.

The successful applicant will be required to complete satisfactory background screening checks.

The Lost Dogs’ Home is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. Only candidates with the right to work in Australia may apply for this position.